Truth be told I fell into Marketing more than 10 years ago, I was working for a business with no real marketing function in place but with a boss who saw something in me and who gave me my first real ‘marketing’ role - luckily for me, he was right and I’ve been in my sweet spot ever since.
I’ve been really fortunate to work in some great businesses and marketing teams where I’ve been able to develop my passion for aligning vision to strategy and delivery but I’ve also seen the challenges first hand for SME businesses in getting effective marketing off the ground and keeping things moving, budgets and resources can be tight, those in the business are often too busy getting on with the day to day running to truly focus on marketing and even if the business is in a position to really invest in marketing support, it can be hard to know exactly what’s needed.
I’ve seen the frustrations of SMEs who’ve made the wrong decisions or had their fingers burnt on costly marketing activity and I just don’t think it should be that hard because, for every business I’ve seen hit the challenges and face the frustrations,I’ve also seen the impact that putting an effective marketing strategy in place and delivering it can have on a small business.
When their name is in the press or the phone rings with a new client who found that business through some form of marketing and that moment where a piece of planned marketing activity goes from vision to reality and delivers a real result into the business. That's what I’m passionate about. Working closely with a business, getting under its' skin, understanding what marketing can do to help that business grow and most importantly delivering it.
I truly believe marketing doesn’t have to be hard, or budget breaking, that it’s about working in partnership, providing the time and expertise that my clients need, at a realistic cost and only focusing on the marketing activity which results in benefit for the business.
And that’s why I do, what I do.
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