Roll back around 10 years, Barack Obama has just become President (ah golden times), Avatar hit cinemas, we all wanted to be part of the Glee Club and blogging is BIG news.
Savvy marketers have followed the trends of fashion, cooking and lifestyle blogs before them and realised that blogging is a hugely effective tool to share your voice and drive traffic to your website via search.
Return to 2019, we’re all consuming more online content than ever and there are so many options, videos, podcasts, social media you could be forgiven for thinking that the humble blog or the act of putting pen to paper (or rather fingers to keyboard) has become a bit old hat or out of style..
But has it?
Well, you’re reading this so the short answer is no, it’s true that there are now lots of other sources out there where people can find information - but that’s the thing because there’s more choice than ever, more information than ever - we have more questions than ever!
People want answers to their questions online and never is this truer than when it comes to consumers and we’re not just talking B2C here either, in 2018 71% of B2B consumers said they used blog content to inform during their decision to purchases and more than 60% of marketers who use blogging generate more leads than those who don’t.
Great news then, keep on blogging!?
Absolutely! But it’s important to recognise that blogging has changed a bit since 2009, no longer can you simply write a blog, chuck in a few keywords and then be done, there’s been ten years of people just doing that - and that’s a lot of blogs!
To stand out you need to be certain of who your audience is and really consider the questions they want answering and the information they want to consume, it’s useful to have a strategy around your blog and content which includes other methods of increasing your reach like email marketing and social media but it’s important to remember whilst the way search engines and people find and consume your content will be something which continues to change your goal to provide high-quality useful content to your target audience should not.
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Coming up on the blog
So we know blogging is here to stay - but what on earth to write about? In my next blog, I share practical tips on planning content - don’t miss out sign up here.
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